Who we are

About Us.

Blue Dragonfly Group exists to help business leaders deliver meaningful, lasting change in their businesses.

We work with MDs and owners of established businesses who know what needs to change, but struggle to find the time, space, or capacity to make it happen while still running the day-to-day operation.

Our role is simple:

To bring clarity, structure, and delivery so the business works better and gives its owner more control, value, and choice.

Meet the Team

Our People

Rupert Turton

Managing Director & Change Project Manager

Rupert has an extensive background in IT management across both small and large organisations. He has built and led teams responsible for sales pursuit and operational delivery and knows how to bring structure, focus, and momentum to a business. Rupert works closely with MDs to manage the delivery of change projects through to completion.

Angela Turton

Finance Director & Fractional CFO

Angela is a Chartered Accountant (ICAEW) with a deep understanding of how cash flow and financial insight drive business success. As Finance Director and Fractional CFO, she supports business leaders with financial clarity, control, and planning. Angela is also the founder of Blue Dragonfly Insights.

Ella

Chief Curiosity Officer (Office Dog)

Ella joined the team as Chief Curiosity Officer, with special responsibility for timekeeping and fun. She is interested in everything and reminds us to stay curious, take breaks when needed, and enjoy the journey.

The problem we solve

Good businesses don’t fail. They stall.

Most business owners already know what needs to change.

The challenge is not knowledge. It is time, focus, and delivery.

Common issues include:

Lack of a clear organisation structure
Inconsistent processes and supporting systems
Unclear or ineffective sales processes
Marketing that lacks direction or impact
Poor visibility of cash flow and financial control
Teams that are capable, but not aligned or performing at their best

The result is a business that:

Depends too heavily on the owner
Stagnates rather than grows
Creates stress instead of freedom

This is where Blue Dragonfly Group is different.

We do not just advise.

We take responsibility for helping you deliver change.

From ambition to delivery

Our Vision

Our work may be uncomfortable at times, but we are always on your side. We challenge because we care, and we commit ourselves to your success.

We support business leaders to fulfil their potential and thereby gain freedom of choice.

We help local businesses achieve their goals through tailored plans, direct support, and community events that are accessible to all.

We work with committed, enthusiastic business leaders who are excited to change

We will achieve our vision by leading a team who share our purpose, values and vision

The story

Why Blue Dragonfly?

Together, the dragonfly and blue express a brand grounded in insight, objectivity and dependable support, helping business owners gain clarity, improve performance and move confidently into their next phase of growth.

The Dragonfly symbolises clarity, agility, resilience and meaningful change. Able to hover, shift direction instantly and move with remarkable efficiency, it reflects a way of working that helps businesses move faster, think smarter and adapt without wasted effort. With 360-degree vision and the ability to fly in all directions, the dragonfly represents seeing the whole picture, connecting the parts, and responding confidently in uncertain or evolving markets. Its longevity and cross-cultural symbolism of transformation and maturity reinforce a focus on experience, perspective and long-term value rather than short-term fixes.

Blue represents clarity, calm and trust. Psychologically and neurologically, blue promotes clear thinking, reduces stress and supports rational, analytical decision-making, qualities essential for business owners navigating complexity and pressure. Culturally, blue is associated with honesty, reliability, integrity and stable leadership, with few negative associations.

The Culture

Our Values

Our work may be uncomfortable at times, but we are always on your side. We challenge because we care, and we commit ourselves to your success.

We make a positive difference in anything we are involved with.

We respect everybody we meet.

We develop a trusting relationship with those we work with.

We have the courage to take the big leaps.

We actively recognise our and other peoples achievements

Testimonials

What our clients had to say.

“Angela is not only very knowledgeable about accounting and Xero she is a calm voice who explains accounting principles, processes and terminology in a way that can be understood.”

Sue Leadbeater
SL Family Law

“I feel much more confident. What I have found most helpful is understanding the need to look at reports to highlight the areas of my business that are working or need more focus”

Caroline Lea
The King's Cupboard

“I enjoyed the sections on systems, budgets, and planning. We only used Xero to reconcile accounts for our accountant, but now we will use it for budgeting, cost summaries, and more.”

Matthew Jones
Oakwood Property Management

“Taking a time out of my business to learn about finances has been a great investment. I have learned a lot more and feel confident to make changes to my finance systems and processes.”

Kerry Malster
ActionCOACH